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Title : Why Does Your Small Business Have To Marketing With Online Video?
link : Why Does Your Small Business Have To Marketing With Online Video?
Why Does Your Small Business Have To Marketing With Online Video?
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Why is online video a popular marketing tool? This is because it is very effective for business, and consumers also like it. If those two reasons are not enough to make the business present in the promotion through video, then you should read more.
This is a closer result, and what it means for small businesses.
Every business does it
More than eight out of 10 (81 percent) businesses surveyed used online video for marketing purposes, up from 63 percent from a year ago. What's more, 99 percent of businesses that use video marketing plans can maintain it - and nearly two-thirds of those who don't market with video say they are experiencing a decline and will start all over again using visuals as marketing.
Marketing with video works
Marketers in the survey said they used online video marketing for various purposes. Attracting more visitors to their website, and increasing their time on the site is the main reason; however, marketers also hope to educate prospects about their products or services.
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Online video marketing seems to do a good job of achieving all these goals - and more:
- 97 percent of businesses in the survey say online video helps users understand their products or services better.
- 76 percent say it helps them increase traffic to their website.
- 80 percent say videos make visitors stay longer on their website.
- 76 percent say online video helps increase sales.
- 47 percent say it reduces the number of customer support requests the company gets.
Consumers can guarantee the effectiveness of online video: More than eight out of 10 consumers surveyed have made a purchase because of video.
Although video is often a starting point for consumers to research purchasing options, it also functions as a "critical point" that helps them decide to pull the trigger.
Consumers cannot get enough online videos
When it comes to online video marketing, consumers cannot get enough. Fully 95 percent of consumers in the survey have watched "explorer videos" to learn more about the product or service. And 72 percent prefer watching videos about a product or service than reading it.
You might think that videos posted by businesses for marketing purposes will not get the same types of interests as videos shared by friends and family. Not true: About 85 percent of consumers in this study say they want to see more videos from businesses by 2018, and 83 percent share business videos with friends and other connections.
Where online videos get the most views
Not surprisingly, YouTube ranks as the most popular channel for online video marketing among businesses in the survey and also the most effective. Some 87 percent of respondents market on YouTube, and 90 percent of them say it's effective.
But maybe you don't need to worry about Snapchat now. Only 11 percent of companies in the survey used Snapchat for video marketing, and only 27 percent said it was effective. It's no wonder that only 9 percent of businesses plan to use Snapchat for video marketing in 2018.
New marketing opportunities for online video
If you already shared online videos on YouTube, where else should you go? Here are three areas that offer opportunities for online video marketing:
- LinkedIn: Fewer than 40 percent of marketers currently share video content on LinkedIn, but three-quarters of them say it's effective. With 55 percent of respondents planning to continue or start using LinkedIn for video in 2018.
- Facebook Live: About a third (34 percent) of the businesses in the survey used Facebook Live for marketing, and 81 percent of them said it was suitable for them. An easy way to get started is to share Facebook Live videos from conferences you attend or events at your business.
- Webinar: Less than half (44 percent) of the businesses surveyed have organized or participated in webinars, but among those who have, 87 percent say webinars are an effective marketing tool. Developing a webinar might sound complicated, but you can make it easier by working with other businesses to put it together.
The average consumer in the survey spends more than one and a half hours every day watching videos online. Obviously, the market is far from saturated - making 2018 a great year to make your mark with video.
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