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Title : Why Consistent Communication is the Key to Small Business Growth
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Why Consistent Communication is the Key to Small Business Growth
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Whether your company is business-to-business, business-to-consumer, or a combination of both, communication is the key to building relationships with your customers and clients.
The trust they have in you and your company will bring clients back to your service.
How can you grow that trust, especially when your business grows? You may know all of your customers by name now, but in a few months or years, you may find you cannot follow that personal connection.
Your business communication practices must be able to speak on your behalf.
That is why it is very important to create policies and methods of communication that are consistent in the early stages of your business. Even if you are a solopreneur, setting high expectations for your business from the start can ensure that you provide quality service as you grow.
Here are some ways to provide consistent communication that can be trusted by your clients and customers.
Logo and branding
Someone who sees your logo regularly is more likely to take risks and invest in your product or service. Make sure you have a distinctive logo that represents your business mission.
You don't have to be a graphic designer to develop a winning logo. Online design services and crowdsourcing platforms can get you started with something that looks professional. Avoid fonts and clip art, and keep away from things that are too boring. You will be proud of your logo for years to come!
Don't forget to get your logo in various file formats and sizes to accommodate the various ways you will use it, including in your social media profiles.
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Scheduling tool
Do you still schedule appointments by phone using a pencil and paper calendar? Are you sending emails back and forth and trying to find a time that works for everyone?
Scheduling tools can help free up the time you spend on scheduling clients by letting them choose time on your calendar. Online scheduling tools can prevent administrative errors and even make the cancellation and rescheduling process easier for clients. Remember, everyone values comfort.
E-mail newsletter and response template
If you choose to send e-mail newsletters, specify a schedule that you can maintain. You might want to start with quarterly shipping and increase the frequency from there.
But don't just save your mailing list in an Excel spreadsheet and then type a quick note for everyone. Use the email newsletter service to choose a simple template and upload your logo. By keeping a clean and consistent format - maybe all that's needed is a color scheme that matches your logo and a few short paragraphs - you can keep your customers updated with business events without making them question why they share their email addresses in the first place.
If you receive a lot of email questions, consider writing a canned response or a template that can be used to respond to your most frequent questions. It takes time to compose these messages and customize them for each individual request, but having the template response to the most common questions You can ensure consistent customer service, no matter who tends to your inbox.
Telephone etiquette and voice messages
Have you ever called a business phone number only to be greeted by "Hello?" Rude one
Consider writing a short telephone script to guide you and your staff when you answer phone calls and direct questions. Simple, "Thank you for calling (your business name) This is Marcia, how can I help you? "It gives a better impression (which might be the first!) Instead of random speech.
Remember to keep your cellphone professional for your voicemail too. Make sure your outgoing message shows your business name, hours of operation, and when customers can expect a response. Be sure to regularly review your messages, and delete those that you no longer need so customers don't get discouraged with a full inbox.
Don't have a business phone line? Consider a dedicated line or VoIP telephone number that you can forward to your personal telephone. You will not only avoid lost calls from potential customers. You can also set limits to encourage work-life balance, such as directing business calls to voicemail or answering services after your work hours.
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