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Title : Succeeded in Google SERP Results
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Succeeded in Google SERP Results
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Before we set a keyword or search keywords, the first step we need to do is conduct in-depth research relating to the competitors we face. We (as blog admin) must also be able to map where lies the weaknesses of the blog that we have (and we will optimize) in order to win the competition for the strategic position.
The main and most important strategy is the existence of original and quality content (with a percentage of the majority) in the blog that we will optimize. Original and quality content is our main weapon to win the competition for one of the positions on the first page of search engine listings. That is, we will not be able to win the competition by using or relying on content from the copy-paste results of neighboring blogs or those of others.
When we have confidence in the ownership of various kinds of original and quality content, then the next step is to try to maximize the SEO OnPage blog template that we use. These SEO OnPage steps include steps to speed up the blog loading process. Use HTML Optimizer when needed, as part of blog template optimization. Don't be complacent even though your blog has used the Responsive Template model, because the Responsive Template models that are widely circulating in the internet world still still require various blog template optimization models, especially related to page load time.
Blog Promotion correctly.
The steps to win the competition in seizing strategic positions on the first page of search results or SERP (search engine result page) cannot be released from the steps of blog promotion correctly and optimally. No matter how good the content or articles that we have if without the support of promotional efforts, then it will not mean anything or nothing. The following are steps to promote a blog that can be taken into consideration, namely:
1. Determine the target of blog visitors.
In determining the target of visitors to this blog, we have to understand very well about the theme of the blog that we are stretcher or become the belle of the main blog content. Next, look for blog promotion media that have a similar theme to the main theme of the blog that we have. This means, let's say that the blog that we have carries the theme of blogging activities, then it is not in place when we do the blog promotion on sites with the theme of soul mate (for example). The suitability of this theme will have its own impact on the credibility of a blog in the eyes of search engines, such as Google's search engine.
Use Social Media only as a promotion supporter, and don't expect too much from these various Social Media sites, because the promotion model on Social Media is not at all targeted, meaning that the visits we will get will be random. Yet to win a position or succeed in the SERP results we really need the support of sites that have a similar theme.
2. Perform the promotion process naturally and naturally.
In making efforts to promote this blog we should never expect maximum results in a relatively short time (instant results). Like the process of finding backlinks, do this promotion process systematically, periodically and naturally. Don't do the blog promotion process blindly, the impact will definitely not be good for the long term.
For the promotion process of this blog, we should pay attention to the following things:
a. Focus on solutions
This is what blog visitors are really looking for. And when there is demand, half of your promotional work is successful. Products and services that have high demand will get first and more frequent attention. Give your target market what they want or what they are interested in seeing. Offer something that sounds like "I'm a problem solver" or "I'm a quick solution," and your message will get the attention of potential blog visitors.
b. Aim at the target market
Promotions that do not reach the target will be classified as wasteful, inefficient or junk (as in "junk mail"). Marketing activities that reach their target markets are attractive, effective and very efficient. The key is to give your target market something of interest to them. If you are a middle-aged citizen interested in classical music, a brief story about the latest music releases from the latest rock-and-roll bands will not be interesting - so that citizens are not part of your target market.
c. Have a very clear message
Graphics can certainly attract attention, but it's not the only tool to communicate your message. Don't let visitors only see images on that ad! The famous advertising expert, David Ogilvy once said, "I do not consider advertising as entertainment or an art form but as a medium of information. When I write an ad, I don't want you to just tell me I'm creative. I want you to be interested until you buy the product. ”You can't make other people pay attention to messages that are boring or unclear.
3. Use interrelated promotional strategies
This is another way to get attention, especially in today's content marketers. Simply put, information is offered as an incentive for new contacts. This "association" becomes a prospect! Arrange your promotion for further communication. Here are a few examples of this connection:
- Contact us today for a free mortgage loan calculation.
- Download a free ebook recipe that uses our herbs and spices.
- Drop by today for a free vase for flowers on Mother's Day.
All of these connections offer something of value to potential customers to be interested. They all not only give a piece of attention to you but will increase the response to you as well.
By applying the three patterns mentioned above, surely we will be able to triumph in the Google SERP results. How ? If there is an additional strategy, please write it down in the comment box below.
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