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Title : Promote Your Startup Or Small Business with Visuals
link : Promote Your Startup Or Small Business with Visuals
Promote Your Startup Or Small Business with Visuals
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Learn how visuals help your business look and grow.
If you try to market your business, you may have heard the saying repeatedly, "content is king." Of course, content is what drives traffic and makes you visible and connected now. But functional content seems to change all the time, and we are just beginning to understand the power of visual marketing in content - not only beautiful stock images for featured images, but dynamic visuals that tell their own stories.
Just be honest: people read at a glance. With whatever great content you produce, people will explore it quickly to see if it's relevant to them. In addition, Time magazine says that humans have an attention span of 8 seconds, so you have to count those 8 seconds. But because visuals are processed around 60,000 times faster than text, visual content works best in today's marketing environment.
The beauty of this new content frontier is that many platforms serve more visually:
- Instagram (a fully visual platform) has more than 700 million active users
- Facebook's reach increases when you use videos and photos
- Pinterest is a major retail driver
- Email campaigns perform better when visuals are used
- Blogs with relevant images get more involvement
- Visuals get 3x more engagement on social media
- Infographics are the most effective visuals for more than a third of the industry
While blogs, articles, and traditional forms of marketing continue to grow small businesses, the truth is that visuals are increasingly gaining attention. Let's talk about the types of visuals that you can use for marketing your small business - and how they actually convert.
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| img by pexels.com |
Visual for your Small Business
From infographics to heroic images to unique photography, there are various types of visuals that you can create that get results. Your small business startup can use visuals to attract more web visitors, increase conversions, and also build a community around your service, product, or message.
For example, infographics are some of the most effective content when you want to:
- Increase social media engagement
- Summarize and reuse blog content
- Persuade and educate buyers / investors
- Diversified images for social media, email or even advertisements
Because infographics combine the core of your message with unique and interesting visuals, the audience really responds to it. They are also easy to share, which means your images can get wide reach. Infographics can be very affordable if you design them yourself using Google Slides, Microsoft PowerPoint or services like Easel.ly. Create an infographic, and use it on your blog, in your e-mail or even in your media material!
Other visuals that you can try include:
- Photography. This does not mean stock photos! Use a good camera, or hire a local photographer to take photos relevant to your business. This could be your team, your product or a local scene connected to your community.
- Featured heroes and images. The first image that is associated with your blog, product, or message often attracts someone's attention; for pop. You can use a number of tools to create cool graphics for blog headlines and featured images, including Easel.ly, Word Swag or even your email management tools (eg ConvertKit, GetResponse, etc.)
- The video. We all know that videos are very effective; just look at YouTube's success. But your small business doesn't have to invest in fancy video editing software or full-time videographers! Start with a smaller device such as your smart phone camera! Use Facebook Live, Instagram stories or other platforms that are relevant to your industry.
Starting to Make Visuals
Like anything your business produces, you want to make it valuable, relevant and of high quality. When it comes to visual marketing for your small business, it is no different. This doesn't have to be difficult (or even expensive!) All of that means you need to focus on a few things when you start creating visuals:
- Your brand. What are the colors, fonts, and "nuances" of your brand as a whole? Staying consistent is very important so people connect your visuals to your business.
- Your industry. Are you a lifestyle coach or architect? The visuals you will use are very different for these different audiences.
- Your platform. Do you make images for social media, email or your blog? You need to know the ideal size for each platform, as well as the general audience and what they like to share or receive.
- Your SEO. It doesn't have to be complicated. Pay attention to the alt tags, embed code and what you enter as your image description. In this way, search engines can "crawl" your image and link it to your content or website too.
The final
Learning how to create new content for your small business can be time and energy consuming, but if you focus on creating quality, visually unique, your business will benefit in no time. Most of the visuals are affordable, which is the key to small, startup-friendly content.
All you have to do is invest more time making high-quality images; audience, buyer, or client, then you will see an increase. Soon, the promotion of your beginner's small business will be easier, more consistent, and more effective than ever!
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