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Title : Latest Google Algorithm Update as a Guide to Increase Website Ranking
link : Latest Google Algorithm Update as a Guide to Increase Website Ranking
Latest Google Algorithm Update as a Guide to Increase Website Ranking
[ad_1]We have learned about SEO before; what SEO is, how to optimize SEO, and how to research keywords. However, there are still a few more things that Sribuddy needs to know about SEO, one of which is about updating Google's algorithm which greatly influences how SEO works. Almost every day, Google does and releases an update to the algorithm for ranking in search results. Google updates its algorithm on average once or several times a day to maintain the quality of search results and show the results that are most useful for searchers, which means hundreds of thousands of updates throughout the year. Some updates are small-scale while others are large-scale updates that are very influential with search results. In this article, Sribu will briefly discuss the large-scale Google algorithm updates from the previous to the most recent. Curious? Let's check the discussion below.
Google Algorithm Update
- Panda
- Penguin
- Hummingbird
- Pigeon
- Mobilegeddon
- RankBrain
- Possum
- Fred
1. Panda
Panda was launched on February 24, 2011. Initially, Panda was a ranking filter feature on Google which in January 2016 was officially made a core algorithm. The main focus of this update is to determine the "quality score" or quality score of a site by looking at several factors, namely duplication or plagiarism behavior, low quantity of content, excessive keyword loading, and spam that is questioned by the author. The assessment is then used to rank each site on the search results. To be able to get around this update, Sribuddy is advised to always check sites that Sribuddy manages regularly and delete or change content that is considered bad referring to the Panda assessment factors.
2. Penguins
Penguin was launched on April 24, 2012. At the end of 2016, Penguin became part of Google's core algorithm that works in real-time. The main focus of this update is regarding links on sites that are irrelevant and spammy as well as links that contain manipulative text and create danger for searchers. Sites that are detected as such will then decrease in ranking in search results.
To get around this update, Sribuddy can monitor the growth of every link on the site that Sribuddy manages by doing regular checks and backlink checking. Sribuddy can use online backlink checking software that is spread on the internet, some of which are free. After Sribuddy finds a bad backlink list, Sribuddy should immediately delete and change the anchor text on the site that Sribuddy manages.
3. Hummingbird
Hummingbird was launched on August 22, 2013 with a main focus on loading keywords and low quality content. This update helps Google interpret search keywords so that it produces results that match what searchers are looking for. The search results on Hummingbird make it possible for a site to be ranked the best even though it doesn't contain the vocabulary searched by searchers. This algorithm is aided by natural language processing which depends on word index and similarity of terms.
Sites with synonym words from keywords entered into a search engine might be better ranked than those containing the exact vocabulary of the keywords. With this way of working, Hummingbird will be a danger for low-quality sites with the use of many keywords because Hummingbird does not care about keywords and is more focused on the quality of the site itself.
To get around this algorithm, Sribuddy can do research on Google Search or Google Autocomplete about a keyword and try to focus on the concept, not on the keywords themselves. The results of the research will help Sribuddy find synonyms of terms that have the same concept as the intended keywords.
4. Pigeon
This algorithm was launched on July 24, 2014 with a focus on on-page and off-page quality. Pigeon influences search results by using the location element of a site. Location searchers play an important role here. This update creates a closer relationship between the local algorithm and the core algorithm. Search results and rankings are determined by local results according to their respective locations. Sribuddy can develop on-page and off-page sites that Sribuddy manages to survive this update.
5. Cellular (Mobile) or Mobilegeddon
Launched on April 21, 2015, this update focuses on the accessibility of a site on mobile devices. This algorithm works by ensuring that the site with the best ranking in search results via mobile must be mobile-friendly or the availability of the site display on mobile devices. This update will rank sites that are not mobile-friendly.
Then, the use of search engines that is not optimal and bad itself can also affect search results. However, what can be done by the site manager is only things that focus on accelerating the appearance of the site. Sribuddy must be able to make the site that Sribuddy manages to be mobile-friendly, can be tested through a tool on Google, the Google Mobile Friendly Test. This tool will also help Sribuddy to explore which parts of the site display on mobile need to be improved.
6. RankBrain
The update, which is part of the Hummingbird algorithm, was launched on October 26, 2015. RankBrain is a machine learning system that helps Google to understand the meaning behind keywords and present the most appropriate search results to answer these questions. RankBrain is referred to as the most important ranking determinant. RankBrain is very helpful in identifying the relevance of features to rank a site from the keywords being searched. This update will give a low ranking for sites that lack keyword relevance features such as shallow content and poor User Experience (UX).
Sribuddy must ensure that managed sites can respond and display quickly. Otherwise, searchers will leave the Sribuddy site immediately. Some cheap hosting can be Sribuddy's choice in getting around this update. The use of hosting can also help the site loading speed and avoid crashes when visitor traffic is congested. Of course, the creation of informative, interesting and quality content will also always help Sribuddy's website to appear in the best ranking.
7. Possum
Launched on September 1, 2016, Possum works by ensuring that more local search results are displayed. The closer the location of the searcher to the location of a site, the more likely it is for the site to get the best ranking. Possum also supports and supports sites located outside the city area. This update raises fierce competition between site owners in selecting locations that contain their target audience. In order to survive this update, Sribuddy can expand its keyword list and track rankings with more specific locations.
8. Fred
This update was launched on March 8, 2017. Fred focuses on websites that violate Google's Webmaster guidelines. Sites that are heavily affected are sites with low quality content that is centered on ads that are deliberately created by site managers with the aim of generating revenue. To get around this update, Sribuddy can review the sites it manages and if it does display ads, make sure the ads are of high quality and relevant to the content on Sribuddy's site.
Then, what is the latest Google algorithm update?
The latest Google algorithm update is done on March 12, 2019. This update is called the March 2019 Core Update or March 2019 Core Algorithm Update. As mentioned earlier, the update is done by Google in order to provide search results that are more satisfying to the searcher. Some updates are not too flashy or small-scale just to sharpen the accuracy of search results with keywords entered by searchers. This March 2019 Core Algorithm Update is included in the large-scale significant algorithmic update.
This update has a pretty massive effect on the YMYL site, which is a site that affects searchers' happiness, health, safety and well-being. This March 2019 Core Google Algorithm Update works by giving the best ranking to sites that follow Google's Quality Assessment Guidelines appropriately. In the update in 2018, the application of the YMYL category began to be applied. YMYL itself stands for "Your Money or Your Life". Examples of sites included in the YMYL category are:
- Buying and selling sites for goods, offering services or involving online transactions
- Health site
- Sites that offer information on financial, health and legal issues
- Sites that offer insurance and investment
Optimization for the YMYL site is quite heavy from the site in general because Google has its own assessment of the YMYL site, namely by using the EAT factor. What is EAT? Let's explain it.
1. Expertise
Google is currently demanding that every website owner engaged in the YMYL field clarifies his identity. The purpose of this identity is to show how convincing the content on Sribuddy's website is in discussing a topic. If the site that Sribuddy manages is related to buying and selling activities then at least the site must clearly state who is responsible for the content.
This can be Sribuddy siasati by creating a site "About Us" and "Contact Us" which contains the complete biodata or profile such as name, e-mail address, number that can be contacted, and complete address up to the location point on Google Maps. In this section, Sribuddy can also explain who the Sribuddy team is, whether it is managing the site or can show all team members. So the completeness of information about who, background, and location of Sribuddy's site will determine the judgment for the Expertise element of this Google algorithm.
2. Authority (Authority)
This one element is the most difficult element to optimize because here, Google will demand the Sribuddy site to get many backlinks from pages that are focused on discussing issues relevant to the site that Sribuddy manages. This makes that the required backlink is not just a backlink but must be a backlink from a page whose title is relevant to the Sribuddy site and that the page must also be a page that can be trusted. The more sites that get reviews from other sites or pages with relevant topics, the stronger the authority of the site.
3. Trustworthy
Site managers must be able to prove to Google that they are people who are experts in their fields according to the content discussed. The manager must also prove that the site has authority and trustworthiness. Google has also determined several factors for how much they can trust a site. The more spam signals found on a site, the Trustworthy element will also be lower. Of course, this low value will make Sribuddy's site more difficult to get the best ranking in search results. To increase trust from Google, Sribuddy can avoid spammy content for the content on the site that Sribuddy manages and continues to diligently update the site by uploading quality, unique, and relevant new articles. Sribuddy can also enter information that makes Sribuddy's business more reliable, for example certificates that have been won from trusted institutions or write complete titles on the list of each team member.
Here it is, some of the latest Google algorithms that still apply to all sites in the world. If you still find it difficult to apply all the techniques available to the Google algorithm, please contact us via the button below.
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