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Title : Increase your Conversion Rate with these 5+ CTA Tips!
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Increase your Conversion Rate with these 5+ CTA Tips!
[ad_1]Is the number of online business customers not increasing? Or maybe your article is not attracting readers to follow your blog? Do not despair first. You might just need to add a little "spice" to attract the attention of website visitors. Call to Action or CTA is the "seasoning" we mean.
However, you need to know the right tricks in making a call to action to get maximum results. To help you, this article will discuss the 5+ most effective CTA techniques that can increase your site's conversion rate.
What is CTA?
CTA is an instruction or text on a site page, ad banners, and e-mail that is made to direct or invite visitors to do something. An example is the "Start Now" button on the main page of the QuickSprout website that offers online business knowledge.
Call to action writing varies depending on the purpose. For example, a common CTA on an ecommerce site is "buy now" or "put in a basket".
Another example is commands like "read more" that are often used in email newsletters. In addition, maybe you have also found a "load more" button under a blog article that when clicked will bring up some related posts.
Of course there are still many ways besides the three examples above to subtly persuade visitors. Moreover, CTAs made specifically for certain types of people can increase conversion rates by as much as possible 202 percent.
Want to know what can be done to make CTA more efficient? Check out the tips in the following section!
5 Tricks to Make CTA Writing Better
The use of call to action cannot be separated from the selection of the right words. So that you know what needs to be done in making a CTA, learn the five tricks that will be reviewed below.
1. Begin CTA Sentences with Commands
In order for the reader or prospective buyer to do what you want, the call to action sentence used must be clear. One way to make it this way is to use the command at the beginning of the sentence. Observe the examples below to make it clearer:
- Order now and get a 20 percent discount!
- Enter your email address to join!
- Find out how in this article!
- Subscribe to our Youtube channel!
But how can a call change people's perceptions of the call to action that you make? Try to look at the following sentence: "Our latest ebook on online business tips can be downloaded with the link below". Sounds long-winded and less convincing right?
If you change the sentence and start with an order, the result will be something like this: "Want to be good at online business? Download our latest ebook at this link. " With this form of statement, it is guaranteed that more people will be interested in clicking on the link.
2. Play with Your Creativity
Making a CTA is a process that requires creativity. You are required to make short invitations, but still be interesting and encourage them to take the action you want.
When making a call to action, you definitely want readers to be interested in following it. However, you are responsible for making them feel that way. Moreover, many CTA texts are so commonly used that people tend to think that your offer is mediocre.
To overcome this, you need to rack your brain and create new invitations. Instead of using a sentence like "Book your ticket now", you can write "Plan your dream vacation now".
Or, if you run a health consulting site and rely on newsletters as a medium of communication with customers, you can replace the CTA "Register now!" With "Your healthy life starts now!"
3. Mention the benefits that will be obtained by readers / prospective customers
Before the person who sees your call to action affirms the command in it, he will definitely think, "What's in it for me?" In other words, you need to slip in the profits that the CTA target will get.
For example, the sentence call to action used might read: "Get a discount for your first purchase!", Or "Register now and get a guide to creating a website!"
On the other hand, this approach can also be used to emphasize the differences between you and competitors. For example: "Register now and get effective online business tricks!"
Also read: What is a Landing Page? Definition, Function, and Examples
4. Create a Limited Offer
Have you ever heard the term FOMO? The word is an acronym for fear of missing out, which is a condition where someone is afraid to miss the latest information.
Usually, this term is identified with social media because many users who want to keep abreast of the latest things.
However, FOMO has a slightly different understanding in the world of marketing. In this context, the term means the consumer's desire not to miss a single offer.
For example, you see a discount on the main page of a fashion retail website. This promo only takes place on that day. Without thinking, you immediately decide to take the opportunity.
Well, that is what is called FOMO in business. Of course you can also use this trick so that CTAs on web pages can arouse the enthusiasm of readers or prospective buyers. For example with a call like the following: "Buy now, the discount ends tomorrow!"
5. Use Answer Options
One form of call to action you can try is a popup banner that usually appears after a specified time span.
On your blog, for example, you put a CTA popup to offer financial consulting services or premium ebooks on related topics. Inside the popup there are two buttons - the first reads "Yes", while the second reads "No".
The purpose of this choice of answers is so that the reader does not feel compelled to follow your wishes.
In addition, you can also change the two answer choices to "Yes, I want to know more" and "No, I'm already an expert". Besides making people who read it think twice, of course the text also tickles the heart.
5 Tips for Placing a Good CTA
CTA is a component that should be easily seen by website visitors. Therefore, CTA must be placed in a strategic place. Below you will see examples of good text placement or call to action buttons and their reasons.
1. Top of Website Pages
A study result released by Nielsen Norman Group, a user experience research firm, shows that internet users tend to observe and read website content from the top left.
The statement is the reason why many websites put their call to action at the top of the main page. You can see an example on the main page Digital Photography School.
When entering the site, the first thing that appears is writing that offers photography tips for you. Plus, the orange "Start here" button above tends to get attention because of the contrast with the dark background of the page.
Although there is a possibility that you will scroll through this page to see other content, your mind will focus on the call to action first.
2. Bottom of Website Page
Sometimes CTA text is placed at the bottom of a site page, either after the article or in the footer area. However, would not the visitor or reader leave the page after getting the desired information?
Not necessarily. Call to action placement depends on the contents of the text and the effect you want. In addition, the content on it must also be informative and be able to invite the curiosity of the reader.
Thus, the CTA at the end of the page or article usually offers more info or knowledge. Take a look at the screenshot of one of our blog posts below as an example.
In this example, the CTA invites readers not to miss the latest article by registering their email address.
3. CTA Banners Sticking to the Top of the Page
We have previously explained that website visitors tend to observe pages from the top left. However, it could be that some people miss the call to action that is placed at the top.
Although the placement is not wrong, you can also outsmart it with banners that always stick to the top of the website page. For example like the following screen capture taken from a blog Carolina Ratri.
The call to action is indeed not very striking, especially because the type of font that makes the writing not very clear. However, this banner does not disappear even though the page has been scrolled to the bottom.
Although the type of CTA described in the previous point is always on the visitor's screen, its small size prevents you from giving it a striking design. If you don't agree with the idea, you can put a call to action in the sidebar.
A sidebar is a column on the left or right side of the main content on a web page. Usually this space is filled with various widgets such as search bar, list of recommended posts, and links to social media accounts.
In addition, the sidebar is also one of the strategic places for the CTA. Not without reason, of course. In this small area, you can still place call to action banners that attract attention. One example can be found on one of the blog pages The Daily Egg the following.
In this example, the call to action used has a color that contrasts with the surrounding area. Plus, there are no email fields to fill in - website visitors only need to click on the "I'm Ready!" Button on the banner.
5. CTA Slide Up
How to display a call to action that is no less effective is the banner slide up. This type of banner is similar to a popup, but usually smaller and appears in one corner of the page. For clarity, please take a look at the following screen shot taken from one of our articles.
People who see the CTA banner may reject the offer listed therein. However, the call to action placed in this position is sure to grab the attention of visitors. In addition, its location will not interfere with readers who are paying attention to your website content.
Also read: Complete Digital Marketing Learning For Beginners
Closing
Call to action or CTA is a website element in the form of text to direct the reader to do something. A CTA implementation can increase your site's conversion rate.
Hopefully this article useful for you. If you have questions, don't hesitate to leave your comments in the column below.
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