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Title : How to Use Facebook Live to Engage Your Customers
link : How to Use Facebook Live to Engage Your Customers
How to Use Facebook Live to Engage Your Customers
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In the digital world where we live, people spend more time online. One of the main reasons people jump on the internet all day is to check their social media channels to send updates about what they are doing but also to see what their friends and companies are following. In fact, people spend an average of 116 minutes a day on social media.
One of the most popular types of social media posts is video.
Here are some social media video statistics that might surprise you:
- Facebook videos receive 135 percent more organic reach than Facebook photos
- People spend more than 3x more time watching Facebook Live videos than videos that are no longer live
- Online video will reach more than 80% of all consumer internet traffic by 2020
What does all this mean for your business?
Social media is where your customers spend their time! Through social media and video, you can engage with your customers like never before. We hope you see that social media and video should be part of your digital marketing strategy.
One way to reach your customers with video and social media is through Facebook Live.
Facebook Live is a feature that allows you to "go live" on the camera using your smartphone or webcam. This Facebook feature has become an important way for companies to communicate with their fans and customers.
To enter the Facebook Live feature, download the Facebook application from iTunes or Google Play to your mobile, log in and go to your Business Page. You will see a Live video icon:
You will also see Live Video options available on your computer:
Looks like a Pro
Are you nervous about all this "live video"? Dont worry. You don't need a large video production studio or expensive lighting to make live video. All you need is your webcam or smartphone.
However, there are several tools that can make your Live video look more professional. Here are some video equipment ideas:
- Webcam: The webcam on your laptop produces lower quality videos. If you plan to do Facebook Live videos, you should invest in a better webcam. There are many great webcams on the market with various prices to suit almost all budgets. (Logitech makes it great.) There are even some video cameras that are specifically designed for streaming live social media, such as the Mevo camera.
- Lighting: It's best to have great lighting for your videos. Try resetting your office to bring the light closer to where you are recording. White light is better than yellow / neon lighting. You can also buy lights that are made for clips on your computer or smartphone screen. These practical lights make a big difference in the quality of your videos.
- Microphone: Sound quality is important. Lavalier ("lav") microphone can improve your sound quality. You can get a lav mic if it goes live on your mobile / smartphone. If you record on your computer, you can get an external microphone (instead of using your computer microphone.)
- Selfie-Stick: If you film in a shop, office, warehouse or other place where you are going for a walk, a selfie-stick is a must to keep your camera stable.
- Teleprompter Software: Many people freeze thinking of living. One way to prevent stage fright is to use teleprompter software. This allows you to upload your script, and the text will scroll on the screen as you read. There are many teleprompter applications available for your smartphone or computer.
Facebook Live Topic Ideas
The next thing you might worry about is the topic of your Live video. What will you talk about?
Here are some topic ideas for making your creative juices:
- Tutorial showing how to do something (like changing oil in your car)
- Take a peek at upcoming products or services that your company offers
- Question and Answer Session (Q&A) that allows you to answer questions that come directly from people who watch your live video or questions that are frequently asked by your customers
- Talking about recent customer reviews and testimonials is a great way to show off what your customers are saying about your company
- Presentations or demos that show how to use your product or service
- Industry updates (especially great if you attend conferences and learn new things you can share with your viewers)
Talk about topics that interest your customers!
If you know in advance that you are going to do a Facebook Live video, create a Facebook Event to promote the date and time to your fans and followers. This will increase the likelihood of people attending your Live streaming video.
Will be Aired!
When you live on Facebook, it's important to engage and communicate with your audience. That is the point! Starting your Facebook live video can be the most difficult step. You want to give enough time for people to join your live stream before you get to the main points / topics.
Here are some tips for making your Facebook Live videos:
- Introduce yourself, and tell people what you will talk about ("Hi, everyone! My name is Sherry, and today I will talk to you about how important online customer reviews are for your business.")
- Thanks to people for watching ("I know you're all busy, so I just want to thank you for joining me today.")
- Look at the names of people who joined your Live streaming video, and say their first names ("Hi, Tom, thanks for coming by!")
- Encourage observers to press the Like or Heart button ("I really appreciate it if you can show love to me by clicking the Like button. It will make me happy.")
- Ask them where they looked ("Can you tell me where you all watched? Oh, Hi, Susan! I see you look beautiful!)
- Remember replayers who will watch your Live video recording later ("For those of you who are watching this recording, welcome!")
This is the type of thing that will get your viewers involved with your live video right from the start.
When you do the main conversation, remember that people may join at different times throughout your Live video. So if you are talking about a particular topic, it is better to let newcomers know the topic of your video by saying something like, "For those of you who have just joined, today we are talking about (enter the topic here)."
Encourage people to ask questions, and make comments. The more engagement you get from viewers, the better!
When you are all done, make sure to thank people for watching. and let them know that you will be back soon with another video. Give them a call to action (CTA), such as asking them to follow you on Facebook, visit your website or contact you for more information. Wow! You made it ...
I will not fool you. In the first time you do a Facebook Live video it might be a little tense, but after you do live video a few times, it will become much easier. In no time, you will become a pro!
The most important thing about Facebook Live videos? Just do it! Set goals for your company about how many videos you will do each month, and stick to the plan. In no time, you will grow loyal customers who look forward to your next Live video. Good luck!
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Thus the article How to Use Facebook Live to Engage Your Customers
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