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Title : Health and Beauty: An Easy Way to Build Relationships with Customers
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Health and Beauty: An Easy Way to Build Relationships with Customers
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Engaging with new customers and returning customers is crucial to growing your health and beauty business customer base.
Here are four marketing tactics that build lasting relationships.
1. Loyalty program:
Loyalty programs reward loyal customers with discounts, reward points or special prizes. Discounts can be in the form of shopping vouchers, or merchandise. Make sure the loyalty rewards reflect your brand and motivate target customers to come back again. For example, offering a discount of Rp. 100 after a customer makes a purchase worth Rp. 1000 at your beauty supply store, or a free massage after a customer pays a minimum of Rp.
Use customer data such as e-mail, address and telephone number as part of your loyalty program. Offering customers free products on a regular basis or discounts on special occasions such as holidays or birthdays and others.
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2. Socially responsible marketing:
Aligning your health and beauty business with social goals can increase loyalty by convincing customers that you care about the same problems they do. This is often easier for businesses in your industry, because there is a natural alignment with many important causes today. Select the problem or cause that is relevant to your business and your customers. For example, if you own a hair salon, you can work with a women's shelter to give abused women haircuts and help them feel comfortable with themselves.
Can't decide the cause? Ask your customers (or employees) for advice. Remember, it doesn't have to be a big global movement - in fact, because health and beauty businesses rely on local customers, supporting small community organizations can be more effective.
Research the organization to make sure it is legal. Then decide how you will support it - whether by collecting donations from customers, hosting fundraisers, helping out at events or donating a percentage of your sales or profits. Publish your relationship to the cause in all your health and beauty business marketing materials, on the signboard at your location, and online. Also tell local media about your charity work.
3. Customer Service:
Customer service can make or break a health and beauty business. Check your business regularly with an impartial eye, or recruit friends or relatives to do it for you. Start from the outside and pretend you are a new customer: Is your shop or salon easy to find, with adequate parking? Is the parking lot well lit? Does it look friendly from the outside, and very attractive inside? How was the new reception welcomed? Is your spa or salon waiting room clean and comfortable, and how does the receptionist treat guests?
Contact your business and see what response you get. Is the phone answered quickly or is it ringing? Does the employee on the other hand sound friendly, or depressed, bored and detached?
Today, customer service starts online, so don't forget to check your website. Does the link work? Are your products, services and special offers up to date? If you sell products online, is your shopping and checkout process easy? Is your contact information (telephone and email address) up to date? If your spa or salon has an online reservation system, does it work?
4. Application:
Creating smartphone applications for your business is the newest way to stay in touch with customers. The application allows you to "push" information to customers who signal that they want to hear from you by downloading your application. The application also helps you reach consumers when they shop and find a place to buy health or beauty products.
There are many companies that provide applications specifically for small businesses. Popular features to consider include the "call us" or "send us an email" button, online reservation features for spas, embed your Facebook or Twitter feed, discount codes or coupons, and interactive maps and directions. The application can also be used in conjunction with a loyalty program to help customers track prize points.
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