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Title : General Standards of Quality Backlinks
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General Standards of Quality Backlinks
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Blog Info. In this article I will try to review a little about General Standards of Quality Backlinks according to what I know. About the validity and truth, one hundred percent of Google's rights as the owner of world-class search engines. Many bloggers have already discussed this quality backlink, but the discussion is not exhaustive. Once again it is in my personal opinion.
Backlink (Inbound Link) is a link from another blog that directly leads to our blog or can also be said to be the address of our existing blog or perched on another blog.
A backlink is an incoming hyperlink that connects the web page or content to another website. Backlinks are very important when it comes to page rank as Google rates them highly.
The Importance of Quality Backlinks
Quality backlinks are our blog links that are on various popular sites and / or many visitors. 10 quality backlinks will beat 200 low quality backlinks.
Google will only count backlinks from these quality sites. Backlinks obtained illegally (including in this case backlinks obtained by buying) basically will only cause our blog to be banned or penalized.
You who like to do spam practices on other people's blogs will be easily detected by Google. As a result, your site will be subject to Google sanctions, at least it will be difficult to be indexed and will be kept at the bottom of a list of pages of a search result (SERP).
Several Factors That Influence the Quality of a Backlink
Relevance
Relevance is an important factor in terms of making a backlink or link building, links originating from a web that has the same topic as the web that we optimize for link building will certainly be more valuable and quality compared to links originating from websites with different content topics. For example a website that has a link that comes from a website reviewing internet marketing services in Indonesia, then it will give a "signal" to search engines that the web is a web marketing internet service that provides services in Indonesia.
Authority
In addition to relevance, the authority of a web is also an important factor in determining the quality of backlinks. Links from a website that has high authority and maximum relevance will certainly get more value in front of search engines. So if we have a website that is related to internet marketing, having links from authority sites in the field of internet marketing is a must, although in this case the search engines themselves do not provide data about sites that have high authority based on certain fields and this is what makes the quality link building process more complicated.
Trust
Trust or trust factors are different from authority. Ordinary authority can mean a reputable website based on online branding. Websites that have high authority have high trust, but websites that have trust don't necessarily have authority. Both Google, Yahoo or Seomoz with Mozrank have their own ways of assessing the trust rank of a website. One factor that can be used to analyze a website's trust rank is the "bounce rate" of the site or the number of clicks pointing out from the website.
Anchor text
Search engines use anchor text as a way to understand a link that is on a web page. The impact of anchor text is huge, so large that it can make web rankings go up or even down dramatically. Some algorithm updates made by Google lately also have close links with this anchor text. Anchor text can be in the form of branding, commercial keywords and so on.
Read articles about: Do not carelessly look for backlinks.
How Search Engines Use Backlinks as a "Signal"
Indexing
Search engines must decide which websites are appropriate to appear in the top position of search engine display. Finding a web page based on links on other web pages is a system carried out by search engine robots (spiders). The type and value of a link such as link juice and so on is one of the search engine factors to determine the decision.
Crawling
Search engine robots do crawling activities every day, determine which web pages will be robbed by the robots. Google spider will overtake and prioritize websites that have high quality content, also directly proportional to the frequency of crawling. Every website that has a high page rank will be visited more often than a web that has a low page rank. This is the reason why having a backlink from a web with a high page rank is a priority.
Rank
Links have one important role in ranking on search engines. For example, by comparing 2 online retail websites such as TokoelektronA.com and TokoelektronB.com, with the same product, search engines need to decide which products from the web will be displayed in the top position: TokoelektronA.com or TokoelektronB.com, and this is where backlinks will play a role, if more websites are linking, websites that have relevance, authority and trust many are linking to one of these stores, then most likely the store will have a good rank.
How Search Engines Assess a Backlink
Search engines always evaluate the value of a link to determine the potential of a website that is on the link. Here are some basic concepts of how search engines judge the quality of a link:
Source of a backlink
A link on your website linking back to your website (internal linking) is a way of internal optimization (SEO OnPage) so that search engines recognize your overall website infrastructure, this also becomes a "signal" for search engines so get to know the website externally.
Search engines always evaluate links, both those on your website and other websites linking to your website. A link sourced from another website certainly has a better weight compared to links originating from your own website, or in this case links from websites that have different IP addresses and contact / owner information. In this case search engines use these signals to detect whether the link is more directed to the type of internal linking or more directed to inbound linking.
Domain Quantity of a Backlink
More and more links that point to our website is the main goal of link building activities, but there are things we must pay attention to, that search engines count multiple links that originate from one domain cumulatively. More clearly 1000 links originating from 1 domain will not have the same weight as having 1 link originating from 1000 domains.
The main reason behind this is that 1 link from a website can be analogous to 1 person who gives 1 vote and one person can vote as many votes as that person wants. Generally, one person who gives a lot of votes can also be analogous to the type of backlink sitewide, where this type of backlink is often said by SEO experts as backlinks that have poor quality. So even though multiple backlinks from one domain can still affect your website, search engines will still see links based on quality not quantity.
Diversification of Backlink Sources
Having a backlink from a variety of sources is one significant factor, in this case it means having a link that comes from a website domain that is not yours and links from many different domains both in type, extension and so on.
For example, if your website has a lot of links that come from blog-typed websites, then this looks less quality in front of search engines, and you need to add other source links such as those from social media, social bookmarking and so on. This is called diversification in the process of link building activities, which is something suggested by many SEO practitioners.
If your link only comes from one single class website then that is more visible as manipulation and of course search engines do not like it. And if your website has links that come from many source and domain variants, it can be a positive signal that your website has more value and quality. This also motivates search engines to update their algorithms like Google Penguin.
The existence factor of a backlink
Search engines pay close attention to the origin of details in a backlink from all aspects. Like the following examples:
When and where the backlink came from
Why can the link appear on a web page and when does the link start appearing? This information can be used by search engines to determine the quality of a backlink when compared to the age of a website that has that backlink. Does the link really appear from the type of news website or social bookmarking and so forth.
The existence of a backlink
How long is the link's life on a website page. The longer the life of a link will increasingly show that the link is on a quality website. This is certainly one of the reasons why we should choose a website that is not a temporary web, meaning that the website is "not serious" because the possibility for the loss of backlinks will become even greater.
How fast the backlink is created
Is there a significant increase in the number of backlinks? How does it compare to other links? Increasing the number of backlinks in a very short time can generally give a negative signal to search engines.
Blog Content And Relevance of Backlinks
Although anchor text is a signal for search engines to determine the relevance of a web page, search engines also pay close attention to the context in depth that is on a link. Here are a few examples of this:
Closest link
Do the links on a web page / site show a very strong relevance and correlation? Where it is a positive signal to search engines regarding the accuracy of a web page in this case a quality web in relevance and correlation between content.
For example if a website that has content about internet marketing has external links that lead to other websites that also discuss internet marketing, of course it will help search engines to determine that the content of the web is a topic about internet marketing.
Link placement
Where is the link position? Is it in the content or footer section? In which part of the web page are the links located? A good link placement will affect the ranking of the linked website. The quality between links in the content will certainly be different from the quality of links in the right / left column. This is also the reason why having too many sitewide-type backlinks is not recommended, because it can have a bad influence on the eyes of search engines so that our website or blog will be deemed not to have quality backlinks.
Nearest text
Does the backlink and anchor text on the page relate to the content on the web? The words before and after that exist in an anchor text link is one of the factors to determine the quality of a link. Sometimes we often see an anchor link that is forcefully made while the words before and after it have absolutely nothing to do with the content of the backlink.
Overall Page Content
The relevance and content of the structure that exists on the whole page of a web is also an important factor in determining the quality of a backlink. Both images, internal links, headers (H1, H2, etc.), videos and others, if all of these things have a very close topic related to the existing links then it will certainly make the link more weighty.
Overall website content
The overall content that is on a website follows the type and type of website affecting the quality of a backlink that is on the website. For example, if you have a backlink that comes from a website that has content related to your own website, this will help your ranking in the search engines.
Regarding the TLD of a Backlink
Having a backlink from a Top Level Domain (TLD) such as .ac.id, .go.id, etc. is sought after by SEO experts, where there is an assumption that having a backlink from the TLD will have a very positive influence. in front of search engines. But actually Search Engines also have another view regarding backlinks originating from the TLD.
As said by Matt Cutts, Head of the Google Webspam Team in one of his interviews said that backlinks originating from .edu and the like can be manipulated, where currently there are many websites such as forums, blogs and other web pages that can easily get backlinks from the TLD web.
For example you can do a search on google: buy viagra site: .edu, you will see a lot of search results related to the query. But actually it cannot be denied, that the backlinks from the TLD domain will have a big influence on the position on search engines with some provisions such as the quality of the TLD domain page itself.
Of course, if you have backlinks on TLD domains that are really high quality, such as having high relevance, the following links that come out of the TLD domain page are indeed related, it will certainly give a weight to your website.
Here are some effective ways to get quality backlinks, including:
1. Create a Long and Interesting Post.
Make posts that are long and interesting and whenever necessary, use supporting images, charts and other graphics. Long writing is between 1000 and 1200 words. However, all words and / or sentences must be really meaningful, not long origin, let alone repeat keywords (stuffing).
2. Interact with Other Blogs.
Interact with other blogs and don't be alone, do a quality blogwalking method by leaving meaningful comments on various blogs in the internet world. It will be better if you can get backlinks from your competitors' blogs.
3. Participate in Forums.
Actively participate in various online discussion forums by creating a number of threads or posts by inserting links directly to the homepage or blog article page.
4. Sharing Article.
Share original and quality articles that you have on various Social Media sites and especially on Google Plus. This is important, because the most quality backlinks come from Google itself, so be active for sharing articles to various existing Google Plus Communities, especially those that are relevant to the theme of your site or blog.
5. Have Free Products.
Sharing free products is one way to get quality backlinks. Sharing free templates is one of them. Everyone will like something free.
If a free product is good, interesting, lawful, and useful, it is automatic
the user will pass it on.
Thus my description of the General Standards of Quality Backlinks, hopefully can provide added value for us all.
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