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Title : Favorable Restaurant Business Opportunities at the Seaside
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Favorable Restaurant Business Opportunities at the Seaside
[ad_1]Favorable Restaurant Business Opportunities at the Seaside - Restaurants on the beach usually carry the seafood menu. But Le Bridge actually displays a modern menu, so it can take a different positioning. The building is quite unique. From a distance, the white tent covers the 230 M2 area, at a glance like a giant white stingray. It is located right in the middle of the pier which when viewed from above is shaped like a heart, but not the shape of a heart. In the morning the pier is often used for morning jogging. But just before night many young couples use it to simply chat or be together. No need to be surprised, Ancol manager just gave the name Pier Love.
"The location is quite good, has a beautiful view, the bridge itself has attracted many people," said Shandra S. Januar. Seeing the potential location that is quite interesting, he also designed a proposal submitted to the manager of Ancol Bay City to establish a restaurant on the dock of love.
After four months, the restaurant proposal submitted by Shandra was finally agreed. Ancol gave permission to this communications marketing scholar to use the dock of love as the location of his restaurant. As a result, Le Bridge stands on the pier which is now 2 years old.
In French "le" symbolizes a strong, and masculine. also a pronoun commensurate with "He" which means he is male in English. "Because it is above the pier (bridge) above sea level, the restaurant is called Le Bridge which means a strong bridge," explained this white woman.
At first the bridge that Le Bridge used as the location of the restaurant was intended for the beach pool area. Recreation area for visitors who want to swim happily at the beach. The bridge itself functions as a swimming area boundary, as well as breaking the waves. So that the swimming area is more comfortable, and safe for visitors.
At night Le Bridge is very eye catching. Graceful above sea level, modern interiors and exteriors, without many trinkets and lights, create a romantic and exclusive impression. Just imagine, a restaurant in the middle of the sea that is connected by a bridge. According to Shandra, the atmosphere of the inner and outer space of Le Bridge, was indeed designed to be romantic and exclusive. read: 6 Ways To Get Business Venture Easily
Observing the commercial areas along Ancol Beach, it is undeniable that the location of Le Bridge is the most interesting. The Love Pier is the best point to enjoy the sunset on Ancol beach. Thus, Le Bridge is worthy of being an exclusive restaurant - with consumers of course from the upper class, or as a place to hangout among zet-sets, who certainly will not hesitate to put aside rupiah sheets. Shandra had thought of the advantage, but she was not tempted quickly.
Shandra made an observation. As a result, after considering the character of Ancol visitors, and the sociological aspects of the area, several conclusions were drawn up. First, most Ancol visitors come from the lower-middle, upper-middle class. Second, the average Ancol visitors are young people. And the third, Ancol, which entered the North Jakarta region, is still relatively "remote". Compared to other kongkow destinations in Jakarta, so business positioning Le Bridge takes middle-up and young people segmentation. "It also occurred to make Le Bridge an exclusive restaurant, but seeing the Ancol visitor's character and some considerations, I decided it was better to work on an existing market. Namely classes C to A," explained Shandra.
Because the main target market is the middle-upper class, exclusive nuance is still important to be attached to the image of Le Bridge. At first glance, visitors may think the price of food with the physical appearance of the restaurant as it will drain the bag just barely. But to dismiss such an assumption Shandra deliberately displays a menu and price list on the inside front which is visible from outside the entrance. "Our segmentation is medium, of course the price must be in accordance with the Le Bridge target market," Shandra said. Le Bridge Resto
The type of food chosen by Shandra is not sea food, as restaurants generally offer a beach atmosphere as an attraction. At Le Bridge, the food served is modern food, such as pasta, hotdog burgers, sandwiches etc. The consideration Le Bridge is expected to be an alternative for visitors who want to enjoy modern dishes in the middle of the sea atmosphere. "Restaurants near the sea are identical to seafood. We try to serve a different one," he said.
Besides wanting to present a different menu, another thing that influenced Shandra's choice was not to serve sea food because the facilities and locations used by Le Bridge were not possible to serve heavy food. Like made from rice etc. Because Le Bridge's obligation to maintain the cleanliness of the beach pool area so as not to be polluted with kitchen waste produced by the restaurant. Therefore, if you visit this restaurant located east of Ancol Beach, you will not find tissues and other snacks, such as cardboard mugs that are usually found in fast food restaurants. This is to avoid rubbish thrown into the sea because of the wind.
The price of food at Le Bridge, is no different from the food court food at the mall. Burgers range from Rp 19 thousand to 21 thousand, the hot dog is not much different. The "most expensive", chicken cordon blue priced at Rp 35 thousand. To drink pegged juice starting at Rp 12 thousand. I don't take a large margin from food, which generally restaurants apply around 300%, the margin applied at Le Bridge is around 100%. I am indeed targeting the volume of visitors rather than pursuing profit from margins. One person at least spends Rp. 35 thousand for food and drinks. Still affordable ... think of eating in a food court, "joked the 26-year-old woman.
Since being laughing in August 2006, Le Bridge, which has a capacity of 190 seats, has been able to capture 18 thousand to 20 thousand visitors every month. Blowing strong sea breeze, it turned out to bring fresh air for the business Le Bridge Restaurant.
Le Bridge Business Profit Analysis
Initial Investment Rp. 500,000,000
The number of visitors per month is 18,000 people
Average @ Rp. 35 thousand = Rp. 630,000,000.
100% margin = Rp. 315,000,000
Monthly operational costs:
Employee salary, water, electricity, raw materials, rent for Rp. 40,000,000
Rp. 275,000,000
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