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Title : 5 Ways Blogging Can Improve Your Business Image
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5 Ways Blogging Can Improve Your Business Image
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When done correctly, blogging can help increase exposure to your target audience and validate your business as an expert in your industry. Did you know that 47% of buyers see 3 to 5 pieces of content before engaging with sales? Don't you want the content they see on the site to be your business blog, not your competition?
Here are 5 ways blogs can be useful to increase your business exposure.
1. Use a blog to improve the ranking of results in search engines
Regular blogging can contribute to your SEO (search engine optimization). Blogging once a week adds four new content to your website per month which can help your website rank higher in search results.
When deciding which topics to write on your blog, be sure to use keywords that are related to your business. Therefore, when people click on your blog to read posts, you know that they are interested in topics related to your industry.
For example, if you have a gym, write about general topics related to fitness, such as simple home sports, healthy recipes, fashion tips when wearing sports clothes, and subjects related to weight loss.
The goal is when someone searches on Google for topics related to your industry, your blog will appear in search results. Even though your blog is already great in the top 10 search results, ranking the top 3 will help increase traffic to your site and increase your exposure. Even if users have never heard of your business before, they tend to click on your post because it relates to what they are looking for.
Once you get users to your website, you can be creative about how you can sell your business and / or try to capture their information.
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2. Blogs that are updated regularly with interest in content that is relevant to readers will make them come back
Aside from entering the right keywords and writing about relevant topics on a regular basis, the essence of blogging is the content of your posts. Make sure your blog posts are interesting and valuable to your readers. Remember, do not use hard sell all the time. Although sometimes you can talk about your brand, the trick to keeping readers is to give them valuable information that doesn't mention your product but directly highlights the importance of it.
For example, if you sell travel insurance, you can talk about "places to visit over the long weekend of 2017" or "a unique festival to see once in your lifetime." So the articles don't always talk about your product, they highlight the message that, to be able to have a worry-free travel experience and see the places you have listed, they might want to buy travel insurance.
3. Sharing content on social media increases reach and directs traffic to your website
Share your blog post on your social media account to drive traffic to your website. If your post is interesting, some of your followers might share the post with their friends and followers.
You also want to be sure to avoid beginner blogging mistakes such as not creating social media sharing buttons on your blog posts. Although sharing your own posts on social media is great, visitors who share your content organically will have a greater impact on increasing your business exposure.
You can also choose to pay to promote your content, allowing your posts to reach a wider and targeted audience. Although this can be an expensive option, paid advertising is the best way to increase traffic to your site quickly.
4. Use the prospect creation form to help you get more customers
Great content is a way to get potential customers to your website. Once they are on your website, you must develop a relationship with them.
Encourage readers to interact with your brand on websites, such as asking them to leave comments and share your content. You can also use the box with an invitation sentence to encourage them to join your mailing list, get product demos or download free material such as e-books and articles.
You can also use your blog to share updates about your business, such as upcoming promotions, new products or consumer events - this is a great and effective way to engage potential customers.
5. Blogging helps build your expertise and credibility
Blogging is a great way to share important industry information and updates. Being able to produce expert and insightful content for your readers, also building your credibility and thinking ability, building trust among your regular readers in the long run.
For example, if you are a marketing agent, consider writing articles about managing Facebook ads, because this is very relevant to your business and expertise. Constantly writing similar posts will make you an expert and will make readers trust you from time to time. This will increase the likelihood that they will return to your blog regularly to read topics that might be of benefit to them.
Plus, regularly sharing blog posts humanizes your business because it helps put a face behind your brand. Blogging makes consumers "accustomed" to your brand, not just "realizing" it.
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