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Title : 5 Easy Steps to Writing a Business Marketing Plan
link : 5 Easy Steps to Writing a Business Marketing Plan
5 Easy Steps to Writing a Business Marketing Plan
Do you know what you are doing with your small business marketing? Knowing how to write a marketing plan can mean the difference between easy marketing that only reaches the target occasionally - and carefully thought out marketing that attracts new directions and helps grow your business.
Maybe you wrote a marketing plan in your business plan when you first launched the business ... but that was probably years ago. Maybe you are currently preparing to start a business and need a marketing plan. Or maybe you never wrote a marketing plan at all and just marketed it. Whatever the situation, every small business needs a marketing plan.
Keep reading - and find out how to write a marketing plan by answering five simple questions.
1. What is my target market?
You can't find a way to market to your target customers unless you know who they are. If you are doing market research for a business plan, review the information and update it if necessary. Gather these facts about your target market:
2. How does my business fit into the market?
Next, value your business position in the market. First, explain what you are selling; Next, answer these questions:
Maybe you wrote a marketing plan in your business plan when you first launched the business ... but that was probably years ago. Maybe you are currently preparing to start a business and need a marketing plan. Or maybe you never wrote a marketing plan at all and just marketed it. Whatever the situation, every small business needs a marketing plan.
Keep reading - and find out how to write a marketing plan by answering five simple questions.
1. What is my target market?
You can't find a way to market to your target customers unless you know who they are. If you are doing market research for a business plan, review the information and update it if necessary. Gather these facts about your target market:
- Demographics (household income, age, gender, marital status, occupation, location)
- The media they use (certain websites, blogs or publications, social media channels, TV or radio shows)
- Motivation (What motivates them to buy? Do they want to save money, save time, look successful or have fun?) Motivators are generally emotional.
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2. How does my business fit into the market?
- What is your unique sales proposition? How is your business different and better than competitors?
- Who are your competitors? Maybe there are dozens or just a few. Don't forget about online competition.
- What are your marketing strengths and weaknesses? If your biggest competitor has an outdated business brand, there is an opportunity for you to spark. On the other hand, if you start a new business, you don't have a famous brand, it is a weakness
- What marketing tactics are your competitors using, and how successful are those tactics?
Answering the questions in Step 2 will help identify your marketing goals. If your business is new, for example, building brand awareness should be your main marketing goal.
Choose specific and measurable goals, such as increasing your website traffic by X percent or getting the number of prospects X to fill in the prospect form on your website. All of these marketing goals will help increase sales.
4. How big is my marketing budget?
Look for a middle ground between spending too much on your marketing and too little. Marketing is an investment, not a cost. If a $ 1,000 marketing campaign brings in $ 5,000 from a new business, it's worth the cost.
In reality, small business owners have a limited budget. To keep your marketing costs under control, look at affordable (or even free) tactics such as organic search engine optimization, public relations and social media marketing.
5. What marketing channels should I use?
With your goals and budget in mind, find out the best marketing channels to reach your target customers. If your target market is seniors who have their own homes, direct postcards or door hangers can be a good marketing channel. However, for millennials, digital channels such as social media, online review sites, or paid search advertising can be a better solution.
Once you know what marketing channels you want to use, explore what marketing tactics you will use and when. If you plan to use pay-per-click advertising, determine how many ads to place each month and how much money you want to spend. If you are sending a sales letter, set a date and budget for it. Write it all down so that nothing is forgotten.
There is still one question for yourself: Does my marketing work?
Knowing how to write a marketing plan is only the beginning. To see if your marketing is paying off, you need to track how well your marketing is working. Look where your customers are coming from, the most successful calls to action, and what approach makes the most money for you.
Thus the article 5 Easy Steps to Writing a Business Marketing Plan
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