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Title : 5 Digital Marketing Tips to Grow a Beauty Salon Business
link : 5 Digital Marketing Tips to Grow a Beauty Salon Business
5 Digital Marketing Tips to Grow a Beauty Salon Business
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Beauty salons, spas, health centers, nail salons, and other beauty providers are involved in fierce competition in downtown streets, shopping centers or home visits to win customers.
The digital age allows your salon to communicate with more people in a wider area than traditional marketing, but there are so many avenues for marketing.
This is how you can compete when you use social media, email and other marketing tools to create a dynamic beauty business.
1. Get Your Business on the Maps Application
More and more people are searching on Google or Apple Maps for the salon or service closest to them. The latest entry can show customers opening hours, contact details, website, and directions to your location. They can also display customer reviews.
2. Collect customer emails and other information
Gather basic customer and email information for personal email marketing. Use customer birthdays or appointment reminders to highlight special offers, new products or treatments
An important part of the salon market is the power of referrals and you must use marketing e-mail and other communications to remind people to recommend friends, offer discounts or gifts as gifts for additional businesses.
3. The power of imaging on social media
Salon and beauty services are perfect for visual marketing. With that in mind, use images with text on Facebook and Twitter to highlight products and treatments, while detailing on Instagram and Pinterest to showcase the process or initial examples to finish from your salon work.
Instagram is the leading digital inspiration for many salons, and many users look for appearance and style. Beyond Instagram, don't feel the need to be on every social network or jump over every social trend. Use wisely and regularly to promote your business, especially during the party season or local events, or to promote offers and offers.
Whatever you do, use high-quality images, with stock shots taken professionally along with smartphone photos, selfies and customer images that they might want to share.
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4. Build applications for total control and greater involvement
Regardless of the size of your salon or beauty business, the application is a great way to engage with customers. Applications can offer instant bookings for appointments, push messages to highlight the latest offers and location-based services to remind customers when they are passing by.
There are many ways to build applications, but you can build applications for your salon, without requiring technical or design expertise, helping you stay in touch with customers rather than through non-personal e-mail. You can promote the application in your salon to customers or encourage prospects to install it and book their first appointment on social media, with offers and incentives to keep them coming back.
5. Facebook and other online advertisements
Many salons may not have a budget for online advertising, but ads targeted locally on Facebook or Google will only appear to your potential customers and can be very affordable. Facebook's Main Ad provides a pre-filled response form, so you can get prospect details and contact quickly to turn them into customers.
Use digital marketing for its biggest impact
Even though your salon business might be small, there are still sizable profits that you can do through a little online marketing effort. You can use the application as part of a loyalty program to encourage repeat business. You can ask your customers to share their beauty results online - maybe make a selfie-spot in a well-lit shop to show off their best new looks. Build a positive online review bank.
Whatever your business size, it can grow through the use of orderly and smart online marketing without the need to hire expensive experts or spend too much time doing it yourself.
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