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Title : 3 Strategies for Choosing Article Writer Services for Effective Digital Marketing
link : 3 Strategies for Choosing Article Writer Services for Effective Digital Marketing

3 Strategies for Choosing Article Writer Services for Effective Digital Marketing

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You must have seen advertisements, both in the form of brochures that were distributed randomly, billboards on the roadside, to an online business site. Besides through visuals, information that can be obtained from the medium is through writing. Is the writing enough to make you understand what you want to convey from the ad or the presence of the writing actually makes you even more confused?

This is what is called writing or copywriting. Writing has a significant role in marketing, digital marketing is no exception. Writing is not just like what we learned in Indonesian Language at school. Writing is much more than that, because there are targets to be achieved from the writing. In the article that will focus on this marketing writing especially digital marketing, the intended target is writing that can help increase sales of a business.

"Does that mean I have to be good at writing?" Not really. There have been many freelance or freelance service providers specializing in copywriting or writing, we also provide writing services. If you feel you are not good at writing in a marketing context, it is recommended to use this service. It is not advisable to try in writing this marketing because there will be so many opportunities that are missed and time is wasted for the trial phase.

In this digital era, the use of creative content such as photos, videos, and designs are familiar for use, including creative writing. Tight competition coming from various businesses in various industries requires each business to have high creativity in order to attract the audience to become consumers and to get a superior rating compared to competitors.

Undeniably, visuals are the first thing that is the most attractive and characteristic of a business. However, writing also plays an important role in digital marketing. We take the example of a short slogan by Tokopedia with "Start Aja First" or Traveloka with "Traveloka first, ... Then". These two examples are the most memorable slogans of a business.

Without this writing, maybe we remember the visuals of each of these businesses but the audience will be more helped by the slogan. This is where the role of writing is seen. It is unfortunate if the visual content that is good is not accompanied by qualified writing.

Indonesia's digital trade transactions are growing rapidly. Assisted by digital marketing through creative content as mentioned above, eMarketer data shows that Indonesia's E-Commerce transactions have risen by 500% in 5 years.

3 Tips for Finding a Good Article Writer

See Portfolio

View Job History

Make sure it matches the field

From here you have gotten an idea of how important an article is primarily for marketing purposes. Next question, how to get the article writer the good one? Here are some tips and tricks from Sribu to get a good article writer:

1. See Portfolio

Of course you want to get the services of article writers who already understand the context of the work in question so there is no need for new training for the services of article writers to be recruited. This standard of understanding can be assessed from the experience of the authors of the article's services which can be seen from its portfolio. Make sure the writing expectations that you imagine fit the portfolio of article writer's services to facilitate collaboration in the future.

2. View Job History

Like seeing a portfolio, job history will also provide an overview of the experience of an article writer. Where he works, what has been done, and how the results of his work. Or if the article writer is a freelance service, look at clients who have worked with him. The more familiar the client, the better the results of his work. If you use the services of freelancers at Sribulancer.com, you can also see the review features of clients available on each freelance profile. This can make it easier for you to judge the services of the article's author.

3. Make sure it matches the field

The good work of the writer's services does not guarantee that the writer's services are in accordance with what you are looking for. Make sure in advance that the services of the writer in question really understand the purpose of the writing you want to make. For example, the services of fiction writers may not necessarily master marketing writing and vice versa. Make sure the services of the writer are in accordance with the targets to be achieved by your business and have a suitable writing field so that cooperation can run effectively.

As mentioned in the third point, make sure the services of the writers you recruit are the services of the right writers in their fields, in this case means mastering marketing writing. Make sure the target market of your business is clear so that marketing can be done effectively. To ensure your target market, you must first do market research.

What are the Good Articles?

In marketing writing, there are at least some elements or criteria for effective writing. Sribu summarized it in the following three points:

1. The reader is very easy to look away when seeing the writing, so make sure the writing made can capture the reader's attention in seconds. This can be done by displaying clear information on one screen, applicable to all marketing media, both on a page / site, brochure, or billboard.

The information displayed can certainly represent the product you want to market, through the title, image, and opening sentence. This section is very crucial because it determines whether the reader will continue to read or not.

Make sure the title displays the problems that the reader can associate with the problems they have so they are interested in finding further solutions. Then attractive and elegant visuals are also needed so that the reader's eye does not miss this marketing.

Likewise, the opening sentence as a continuation of the title must be more convincing so that readers see and find out more about the product being marketed, and of course it must be persuasive and the words used are easy to read.

2. After getting the reader's attention, immediately present the description of the problem earlier. This can be done by including data or case studies so that the reader can link the problem more deeply to the problem that is or has been experienced.
Then do not forget to also immediately provide a solution that is how products marketed can reduce or overcome these problems. This is where writing really plays a role in marketing. If the writing can provide the right problem and descriptive solution, marketing can work effectively.

This stage has entered into the interest stage, where the reader is really already interested in the product being marketed so that this marketing opportunity to succeed is greater than the previous stage. After displaying the problem and the solution, don't forget to also display the unique features and benefits of the product being marketed. Describe all features provided, such as product contents or components.

Then provide benefits that can only be obtained from this product, namely the benefits gained through the features described. This unique benefit can be the main weapon of your business because it is a unique selling proposition which can only be obtained from your business and cannot be obtained from other places, including competitors.

3. The last element that is as important as the two elements above is information about the instructions or next steps that must be taken by the reader if you want to buy the product being marketed. Imagine if the reader is sure that he wants to buy but there are no steps to be taken next, then the same product will not be bought. Therefore, make sure information about your contact or business address is listed.

In digital marketing, in addition to contact and address information, there are also so-called backlinks and Call To Action. Backlink is the inclusion of a link or site address that takes us to our business address so that readers can directly order the product being marketed. Similar to backlinks, CTA also takes the reader to our business site through a button so that the CTA's appearance must be striking so that the reader does not miss this part.

A CTA can also be in the form of a reader information so that later your business can contact the reader. So, make sure the information you need from the reader is available in the CTA column, for example name, telephone number, and e-mail. After displaying backlinks and CTAs, make sure both of these links function perfectly so that the intended site can really greet the reader well and follow the next procedure until the product purchase process is complete.

Then, is the addition of the writings above just enough to market a product? Certainly not. It may be that the visual content that you have prepared is very good but the writing actually reduces the aesthetics of the content.

So, what kind of good writing is this? Generally what is said good writing is clear writing, the intention is writing that can be read at a reasonable pace and can be immediately grasped by the reader.

5 Criteria of Interesting Articles

Unique Language

In accordance with the facts

Can be felt by the reader

Original idea

Helpful

Writing should not make the reader confused, especially if you have to reread the writing from the beginning. At least, Sribu has some criteria in assessing whether or not a good writing:

1. Unique Language

Posts that use words that are not common but are still easily understood by readers. The use of this word can also be a representation of new things, that is to reveal the meaning of the word that is not commonly used so that more people know the word. The use of unique words can also make it easier for the audience to remember the product they represent because there are no other competitors using the word.

2. In accordance with the facts

In the marketing strategy it is advisable to use words that are horrendous so consumers are interested in buying. However, writing that is too horrendous can also drive away potential customers. Marketing writings that are factual and in accordance with existing field data are more convincing to readers than writing that contains a lot of lies. Then, make sure the writing is also directly directed to the points to be conveyed or not wordy.

3. Can be felt by the reader

Posts that can be related to the experience or personal problems of the reader come into the category of good writing. This kind of writing makes it easier for readers to understand the context of writing and of course makes it easier for businesses to sell their products. Readers who feel themselves represented in the marketing will be more loyal to the business.

4. Original ideas

Good writing is certainly not writing that contains plagiarism. Posts with original ideas contain their own characteristics and can achieve special value in the eyes of readers. This special assessment in the eyes of the reader results in the memory of the reader who is always focused on the product of the business.

5. Helpful

Posts that not only sell products or aim to increase sales but also benefit readers. After reading the text, the reader can gain knowledge, motivation, enlightening inspiration, and be able to answer questions before reading the writing.

Do You Need Quality Article Writing Services?

Complete your article #TanpaKaryawan with Sribulancer

Are you ready to find article writers who can increase product sales from your business? Do the steps above and sales will definitely increase! But you must be patient, because the results will not be instant. Make this marketing as your business asset and keep updating the asset so that you are more prepared to do marketing, especially digital marketing.

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