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Title : 3 Reasons to Bring Your Marketing to Life with Visual Content
link : 3 Reasons to Bring Your Marketing to Life with Visual Content
3 Reasons to Bring Your Marketing to Life with Visual Content
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As the old saying goes, "A picture is worth a thousand words." In fact, visual content such as photos, images and videos are far more valuable in the grand scheme of your digital marketing strategy. Do you believe that you remember more about what you learned visually than what you read on the screen or in a book? In fact, research has shown that people remember nearly 65 percent of visual content they see almost three days later; whereas, they only save about 10 percent of the written content in the same amount of time.
Of course, it goes without saying that written content is very important for your marketing program. A thoughtful mix of content and written visuals will help your business appear more online, attract the attention of potential customers, and convince and turn them into paying customers. For example, on Facebook, images receive a 37 percent higher engagement rate than text-only posts. Still don't believe it?
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Here are 3 reasons to animate your marketing with visual content.
1. We translate visual content quickly
We are visual creatures! Humans respond to and process visual data better than other types of data. In fact, the human brain processes visual content 60,000 times faster than text. That means that a picture is actually worth 60,000 words! What's more, 90 percent of the information sent to the brain is visual. We observe, study, process, and decide with visual information.
If you are trying to convey a message to prospects, prospects and current customers, then visual content will "talk to them" in an efficient and effective way.
2. Visual Content Staying in Long-Term Memory
If you want your potential customers to dig in and defend your message, then you have to play into their long-term memory. The way to ensure that they store information in their long-term memory is to pair your marketing content with meaningful images.
Research has found that this tactic improves memory better than when businesses only use audio or text in marketing. Visuals work because they help people make sense of the content and direct their attention, increasing the likelihood that the audience will remember the message you intended.
According to Dr. Lynell Burmark, a visual literacy expert, "... Unless our words, concepts, ideas are connected to an image, they will enter one ear, sail through the brain, and exit the other ear. Words are processed by long-term memory. short where we can only store about seven bits of information. "Burmark then states that," Images, on the other hand, go straight into long-term memory where they are etched indelibly. "
In essence, if you want your prospects, prospects, and customers to remember what you say, then you need to tap into the power of visual content.
3. Visual Content Can Trigger Emotions
Emotions aren't just for personal relationships. Connect with your customers on an emotional level through noise and develop the true brand loyalty (and repeat business) that you desire. Because visuals are processed so quickly, they cause reactions that are faster and stronger than words. Visuals help your audience engage with content, and the emotional reactions caused by your visuals lead to higher levels of information storage.
This visual arouses emotions because visual memory is encoded in the medial temporal lobe of the brain, which is the same place where emotions are processed. The brain is arranged so that visual content and emotional responses are then easily linked, forming memories together.
Now that you have a better idea why visual content is very important for your marketing, the next step is to include it in your overall marketing strategy. Start by taking some photos and videos on your smartphone and adding them to your website, email marketing campaign or social media. The more "real" and "original" photos, the stronger the connection with your audience.
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