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Title : 10 Ways to Create an Instagrammable Small Business
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10 Ways to Create an Instagrammable Small Business
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Instagram can help you connect with new customers and promote your products and services. In fact, more than 60 percent of people say that they use Instagram to find things they want to buy or get in real life.
In some cases, you can do this without making a single post. If you can create the experience your customers want to share on their own Instagram account, they can do a lot of work for you. By organizing Instagrammable places and creating products that people want to post on their feeds, your customers can help your brand get more buzz on Instagram.
How to Make Your Small Business Instagrammable
Here are some specific strategies that you can use to create a truly Instagrammable business.
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| img by pexels.com |
Prepare an Instagrammable Wall
Every good Instagram photo needs a good background. If you have unique murals or attractive colors on interior or exterior walls, customers will be tempted to take photos in front of them. They might just take a photo of their group and post it with their location, or show off your product in front of a visually pleasing background.
Mix Unique Decorations
In addition to your wall, people also want to include photos of unique or interesting decoration items in several ways. You can install neon signs, include statement lights, or install an attractive patterned floor. All decoration elements that you choose must match your overall brand image and must attract people's attention as they walk through the door.
Keep Everything Neat and Tidy
However, one thing customers don't want to be caught for their Instagram feeds is chaos. You might be tempted to try and incorporate as many decor elements into your shop or restaurant as possible. But a ton of different items in one room can look messy when put in one photo frame. Try to keep things that are quite minimal and neat so that your unique decorations can really stand out and look good in photos.
Improve Your Lighting
Even the coolest decorations won't appear well in photos if your lighting is bad. You must have high quality lighting fixtures that create an even appearance throughout your interior. It also helps have lots of natural light during the day. So try to keep the feel open and consider adding some additional skylights or windows if your space is very dark.
Include Mirror
Mirror allows customers to easily take photos of themselves and their groups with your space clearly displayed. If you are a clothing retailer, customers might even use mirrors to showcase the items they are trying. But even in restaurants or cafes, including mirrors at the entrance or bathroom can offer customers several major selfie opportunities.
Watch Presentation
Your real product can also be the subject of your customer's Instagram posts. But they need to be visually appealing in several ways. People prefer to post interesting photos of latte art rather than a cup of coffee. For food and drinks, just give a little extra attention to the coating and visual accents. For other products, some well-designed packaging can be very useful.
Host a Special Event
People like to share their fun experiences on Instagram. So, if you host several special events, it can bring more people to your business and also encourage them to share in their Instagram posts and stories. Some interesting event signage and decorations can also be useful. If you want to go further, you might even encourage people to wear costumes or dress up so they want to take photos of themselves.
Set Photo Booth
If you really want people to take photos in your business, make it very easy for them by arranging designated areas for them to do that. Prepare a cool background and include some props or signs that people can use to spice up their photos. You might even include some subtle branding elements in your property.
Repost Customer Photos
Customers value interaction on Instagram. So, if you have your own Instagram account, show them how much you value when they post photos taken at your business by reposting them. Always offer credit and say thank you or share pleasant sentiments. Then your other followers might think more about posting their own pictures the next time they visit.
Create a Contest or Incentive
You might even consider rewarding customers who post photos of your business in a certain way. Offer a discount code to customers who share product photos or host free gifts that ask people to share photos from your location, mark your business, within a certain time period.
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